Your product or service is at the epicenter of your business. It is time to portray it in the same light too. A good product film paints a before-after image – what the world was like before the product came into the picture, and the changes that occur after it did.
Essentially answering pain points of probable and existing customers, these films save sales teams and management staff around the world a lot of time and effort in explaining key features, inner working, and other aspects of the product before the sale, and even after, in the form of digital manuals or how-to-use videos.
Furthermore, every product undergoes a lifecycle of its own. Documenting it through these phases can help the company in the long run. Almost all companies that we have worked with look back and regret not having documenting their products from the beginning. Don’t make the same mistake that they did.